5 Ways to Find Direct Advertisers For Your Blog

If you are running a blog, probably you also want a revenue stream out of it, by accepting online advertisements from advertisers, in your blog property. The easiest approach, which is also often the best, is to join the Google AdSense network. Through this network, bloggers can sell their ad space without any involvement of management time, and the whole process is efficiently managed by Google’s AdSense applications. However, blog advertising is not always an easy task, especially if your blog is a bit off – popular – topic. We therefore are giving you five tips to help you monetize your blog and find advertisers for your blog advertising.

Perform a search with combination of your blog topic at Google. Along with the results, you will find a list of advertisers appearing at the right side of the results, or below the results. Approach them for your blog advertising. Chances are that a percentage of them would be interested to be a part of your blog advertising, if their topic is highly related to yours. You will need to open a direct line of communications with them.

Visit all your competitor blogs in your topic. Scan through them carefully to understand their blog advertising. Make a list of all the companies you find as advertisers there, then start approaching them as given in the point above.

Identify and approach affiliates in your topic. You might like to try an affiliate middle man like commission junction, and search for affiliates in their interface. You can also try to approach affiliate companies directly. There should be a number of affiliates who would be ready to be advertisers in your blog. The point of caution here is, you should keenly monitor the conversion rate of the affiliates. Some of them typically do well in blog advertising, while some of them have little or no conversion. It would be prudent to discontinue those advertisers, which are not converting.

Checkout the traditional mode of advertisement:

Check out the newspapers and magazines in your area to look for advertisers who might be interested in your blog advertising. Try an approach companies who shares your blog topic.

You will need to prepare an impressive report though, outlining the benefits of the advertiser. They already have an advertising budget, and you will have to convince them to invest in your blog advertising.

New Websites and Online Stores:

Again, Google your topic, and this time, look for businesses that are not so high up in the rankings. Approach them, explaining the benefits of blog advertising. If you can show them real benefits, you should be able to win them as advertisers.

There would other ways to win advertisers, and other ways to look for them, which you will learn as you spend time in the market. Rates also vary widely in this market, and it takes quite a bit of time to learn the right rates you can charge your advertisers. The most important factor in winning advertisers is your blog’s popularity in search engines, and hence the amount of traffic your blog might receive. It is also important to see which keywords search engine are ranking you, for than defines the category of your visitors and what they are looking for.

Overall, blog advertising cannot be achieved in one day, rather it is a process, that goes on and on. You will learn newer aspects of blog advertising as you tread on this path, and newer ways to woo your advertisers. But do not get disheartened if you do not find good advertisers in the beginning, or see poor monetization of your blog. Use this time to concentrate on marketing of your blog in search engines, to other sites and to other blogs. As you become more and more popular, you will find advertisers looking for you, instead of you looking for them. And one last word of caution, do not let the character of your blog suffer for winning advertisers. Do not compromise on that account.

Arijit Roul is an expert ezine article writer as well as freelance writer for more than 7 year, writing hundreds of articles for his clients.

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Invention of Online Marketing and Advertising

Online advertising, also referred to as e-marketing, online marketing or Internet marketing, is the act of promoting and marketing various types of services and products through the Internet. E-mail marketing, e-mail spam, online classified advertising, pages banner ads, dynamic banner ads, social network advertising, blogs, rich media ads, interstitial ads, and cross-platform ads are examples of online advertising. An ad server delivers most of these advertisements.

The history of online advertising

According to records, online advertising was initiated in 1994 at the time HotWired traded its pioneer banner advertisements to a number of advertisers who had shown interest in the banner ads. In 2001, revenue in the U.S is said to have grown to about $7.1 billion or 3.1% of the total expenditure on advertising. Most of the players in the advertising industry were either destroyed or weakened by the dot com bust greatly reducing the demand for online advertising and other services linked to it.

When the business model for “Web 2.0″ was assembled by the year 2004, the industry recouped its impetus. This led to more companies being established leading to purchasing and selling of advertising columns on web pages.

Some companies which had previously operated web portals decided to use the conventional “Free-TV” model which meant creating traffic by simply distributing the content and in turn, selling it to buyers in the advertising industry. Majority of these websites, excluding business-oriented websites like eBay, create most of their income by selling inventories (the space set aside for promotion ads) to willing buyers in the industry. In the first 6 months of 2007, more than $10 billion was spent by advertisers on websites in the United States. This reflected to approximately 14% of the total amount spent on advertising.

It is believed that in a few years time, there will be a considerable increase in the online advertising industry. This is attributed to the steady rising number of devices such as television and mobile phones which are greatly linked to the Internet. This is evident going by the valuations being made on businesses linked to online advertising by capital markets. During the month of August 2004, its total market value was placed at $29 billion and in December 2007, Google had recorded a tremendous increase in its market value which stood at $215 billion. During that same year, a number of companies in the online adverting business were traded at the rate of 10 to 15 times of their revenues per annum.

2007 saw the advertising industry become more popular to the public. What drew much of this attention was the escalated stock price of Google as well as its inroads into other related industries like online payments, mobile telephones and word processing software. It was during this year that over 500 commentaries on Google featured in various magazines including Wall Street Journal, New York Times as well as in the Financial Times. This led to the European Commission and U.S Federal Trade Commission to conduct a detailed fraudulent inquiry in the acquisition of the DoubleClick which was used by Google to offer services and software knowledge to publishers and internet marketers.

At the time when government agencies and consumers decided to focus their attention on the large amounts of individual data stored and used by online advertising businesses, concerns about privacy came into focus. As from 2009, most businesses turned to social media for their business advertisements. Social networking devices like Twitter, social news (Digg Propeller, Reddit), Facebook, Hi-5, social photo and video sharing (Flickr, Photobucket, YouTube), and Social bookmarking tools (Simpy, Del.icio.us) are among the social media that have been largely turned to.

The social media tools have shown one great advantage; being mo

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Blogging Profits – Maximize Your Income Opportunity

If you are one of those people who are wondering whether or not blogging is a worthy income generating endeavour, you should know that there are a myriad of ways by which you can earn serious cash from it. Blogging profits can be generated in ways that you probably have not thought possible. Having established this, there are certain things that you need to know regarding the blogging business in order for you to maximize the income opportunity that comes with it.

One of the most popular ways by which blogging profits are earned is through writing for paid blogging sites. These sites are usually looking for freelance writers in order to promote certain products or services that are sold by online businesses.

If you can manage to find reputable paid blogging sites, you can actually choose which ones you want to write for. It will be to the best of your interest to be knowledgeable in writing about diverse topics such as gadgets, travel, and other consumer products that needs reviews as a form of advertisements.

Blogging profits may also be earned through promoting certain products and services in your own site. Online businesses are always looking for advertising opportunities and your site can become an avenue for online marketing and earn a lot of money from it. The key to making your site attractive to online businesses is developing it into a very popular and interesting blog site that has a lot of visitors. The more visitors that your bog site has, the more business you will attract.

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